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Frequently Asked Questions regarding the Lünendonk® Studies and Lünendonk® Lists

List of Topics

1. Facts Overview
2. What are the Lünendonk® Lists?
3. What is the origin of the Studies and Lists?
4. Which Lünendonk® Studies and Lists are there?
5. Who uses Lünendonk® Studies and Lists?
6. Do Lünendonk® Studies contain detailed profiles of individual participating companies?
7. Why is a company not included on a Lünendonk® List?
8. Which criteria does a company have to fulfil in order to be included on one of the Lünendonk® Lists?
9. Is the inclusion on one of the Lists and Studies affected by the size of a company?
10. How does a company make it onto one of the Lünendonk® Lists?
11. How reliable is information from returned questionnaires?
12. Is there a quality check for the data?
13. How will a company benefit from being included on a Lünendonk® List?
14. Are the Lünendonk® Studies and Lünendonk® Lists independent?
15. How are Lünendonk® Lists compiled?
16. How are Lünendonk® Studies conducted?
17. What has a company to do to be included on one of the Lünendonk® Lists?
18. Is there a charge for being included on one of the Lünendonk® Lists?
19. How are the Lünendonk® Lists funded?
20. What data base supports the Lünendonk® Studies and Lists?
21. Can Lünendonk® Lists be published in books, articles or on the internet?

1. Facts Overview

  • Lünendonk® Studies and Lünendonk® Lists are independent.
  • Lünendonk® Studies and Lünendonk® Lists can look back on a continuum of publication since 1983.
  • The data of participating companies is handled confidentially.
  • The data is collected free of charge for participating companies.
  • Lünendonk® Lists are recognised market barometers for the following sectors:
    • Facility service companies in Germany
    • Security providers in Germany
    • Industrial maintenance in Germany
    • Standard Software companies in Germany
    • IT consulting and systems integration companies in Germany
    • IT service companies in Germany (sample)
    • BITP – Business Innovation/Transformation Partners in Germany
    • Management/corporate consultancies in Germany
    • Providers of technology consultancy and engineering services in Germany
    • Auditing firms in Germany
    • Personnel recruitment and staffing services companies in Germany

Many companies use Lünendonk® Lists as a free marketing tool. The lists are used in numerous scientific studies and reports.
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2. What are the Lünendonk® Lists?

The Lünendonk® Lists are rankings of providers from service segments researched by Lünendonk & Hossenfelder GmbH. They are based on the analysis of annual surveys which are part of the Lünendonk® Studies. Reports are based on the detailed information provided by participating companies and on information given by reliable secondary sources. In rare, exceptional cases, data is estimated. Data based on estimations is clearly marked as such in the studies and lists.
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3. What is the origin of the studies and lists?

In 1980 SCS Unternehmensberatung, a Hamburg consultancy, first published data and facts about the at that time young market of IT consultancies. The then head of communication at SCS, Dr Heinz Streicher, initiated the project and is still working on Lünendonk® Lists and Studies. Media and companies demanded rankings published by an independent provider, and so Thomas Lünendonk took over the lists in 1983. Since then they have been expanded to cover new service segments, like facility management, industrial maintenance and personnel recruitment and staffing services.
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4. Which Lünendonk® Studies and Lists are there?

We publish the following studies and lists annually:

  • Leading facility management companies in Germany
  • Leading security providers in Germany
  • Leading companies for industrial maintenance in Germany
  • Standard software companies in Germany
  • Leading German small and medium-sized standard software companies
  • IT consulting and systems integration companies in Germany
  • Leading German small and medium-sized IT consultancies and systems integration companies
  • IT service companies in Germany (sample)
  • BITP – Business Information/Transformation Partners in Germany
  • Management/corporate consultancies in Germany
  • Leading German small and medium-sized management consultancies
  • Leading providers of technology consultancy and engineering services in Germany
  • Leading auditing and tax consultancies in Germany
  • Leading personnel recruitment and staffing services companies in Germany

We reserve the right to change and develop our annually published studies and lists to give the most accurate portrayal of changing markets.

Trend studies on special topics, as well as contract research projects are carried out on behalf of individual clients and are clearly marked as such.
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5. Who uses Lünendonk® Studies and Lists?

As an independent ranking of suppliers, Lünendonk® Lists have become a constant in the IT and service provider markets in Germany. The lists, known as “sector barometers”, are regularly cited in the most important professional and business media. This is why many suppliers use their position on one of the Lünendonk® Lists as a free marketing tool.

The Lünendonk® Studies are a marketing tool and source of information for the suppliers operating in the markets in question, and so are part of the most important tool set for planning the corporate and product structure. They show significant trends and market developments and thereby support the decision making process.

These market analyses are especially valuable in combination with Lünendonk® Micro Benchmarkings, which allow a detailed comparison with important competitors (as a comparison group). They give clients invaluable comparative figures on the sub-segments they define. These key indicators via hard numbers not only show how a company is doing in the market and how it is positioned against important competitors. They also show what competitors might be doing differently – or even better. Information relating to individual members of the comparison group are not published. Confidentiality and data privacy are of the highest priority at Lünendonk & Hossenfelder GmbH.

Furthermore, Lünendonk® Studies are used in politics, the economy and universities in order to portray and analyse the market, as well as in companies who want to establish themselves in the portrayed markets or who are planning an acquisition.
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6. Do Lünendonk® Studies contain detailed profiles of individual participating companies?

No, they do not. Answers given by participating companies are not published individually or linked to individual companies in any Lünendonk® Study, only as overall standard reports. The only exceptions are information on revenue and number of employees, as agreed with participants beforehand.
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7. Why is a company not included on a Lünendonk® List?

When a company is not included on a Lünendonk® List, it could be because:

  • The company did not pass on any information to Lünendonk & Hossenfelder GmbH (did not fill in the questionnaire).
  • There is no respectively German or European financial statement data for the company.
  • The company does not fulfil the criteria of the respective list (see "criteria").

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8. Which criteria does a company have to fulfil in order to be included on a Lünendonk® List?

  • The company has to complete and return the annual questionnaire.
  • The company has to match the fully disclosed criteria of the respective list.

Facility Services Companies
At least 20% of the revenue are generated with external contracts, at least 50% of the revenue from FM activities are  generated with building infrastructure and engineering management. Revenues and employees in Germany do not take into account revenues generated from fiscal unities.

Security Service Providers
More than 50% of the revenue have to be generated with facility services revenues, which have to contain, or entirely consist of, security services. More than two thirds of the revenue have to be generated with external services. Companies providing a single, specialised service (like transport of cash or valuables) will not be considered for this list.

Industrial Maintenance Companies
At least 50% of the revenue are received from industrial maintenance (machine care, repairs, process industry as well as the manufacturing industry, without plant construction and engineering). No OEMs (original equipment manufactures) or industrial parks, no power plant services. At least 66% of the total revenue are achieved with external contracts.

Standard Software Companies
More than 60% of the revenue are generated with the production, sale and support of standard software.

IT Consulting and Systems Integration Companies
More than 60% of the revenue are generated with IT consultancy, individual software development and systems integration.

IT Service Providers (Sample)
More than 50% of the revenue are generated with IT services like outsourcing, ASP, data centre services, maintenance, training or software.

BITP – Business Innovation/Transformation Partners
More than 60% of the company’s revenue are generated with consultancy or provision of services. Out of these revenues, at least 10% are generated with management or IT consultancy, at least 10% with system implementation or integration and at least 10% with operating IT systems (outsourcing) on behalf of clients.

Management/Corporate Consultancies
More than 60% of the revenue are generated with classic corporate consulting, like strategy, organisation, management, marketing.

Providers of Technology Consulting and Engineering Services in Germany
More than 50% of the revenue are generated with technology consulting and engineering services, including design/concept, verification/validation, research & innovation consulting, embedded systems/software, project management, scientific simulations and modelling, systems integration and process and IT consulting.

Auditing and Tax Consulting Companies in Germany
More than 50% of the revenue are generated with accounting and auditing, tax consulting and legal advice. The company is an independently organised auditing firm (not a network society).

Personnel Recruitment and Staffing Services
More than 50% of the revenue are generated with the procurement of temporary employees.
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9. Is the inclusion on the Lists and Studies affected by the size of a company?

No it is not. The size of the company is not decisive for inclusion on the lists. Published rankings only show the top 25 of the market sectors in question, and on top of that, participating companies receive a free (non-ranked) list of all participants. The studies purposefully include a selection of big, medium- and small-sized businesses that is as representative of the market as possible.
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10. How does a company make it onto a Lünendonk® List?

The company sends us its official key business information, as well as the completed annual questionnaire on a regular basis. If the criteria for any of the lists are met, the company will be stored in our databanks. The company will receive the next questionnaire automatically.

Companies which have not yet been included on a list can download the questionnaire PDF file for free from the Lünendonk website during the survey period. They can complete the questionnaire and mail or fax it back to Lünendonk & Hossenfelder GmbH.

Even if the company does not meet the criteria for a list in one year, we will keep sending the questionnaire automatically and use the new data to check if the company can be included in any new or existing list.
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11. How reliable is the information from the questionnaires?

Results are primarily based on voluntary data given by the companies themselves. The basis for the reliability of the results is a bond of trust with managements and press offices of participating companies that has been built for more than 20 years.
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12. Is there a quality check for the data?

Yes, there is. All data is double-checked for plausibility. In order to secure quality we have continually been keeping a close eye on our own press statements and the annual reports of participating companies. Beyond that we use media reports, internal and external market observations and corporate studies, international research reports and our own archive for reference. If there are still any doubts left, we will check the trade register and get in touch with the company in question.
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13. How will a company benefit from being included on a Lünendonk® List?

The rankings will help companies define their market position. Companies listed in the rankings receive a publicity boost through neutral exposure in numerous daily, economic and trade papers as well as in electronic media including the web. Each month about 100,000 and more interested visitors access the free Lünendonk® Lists and additional information online. Lünendonk® Lists also provide rough guidance for companies interested in the services offered on the market, service portfolios, specific services and the economic potency of listed companies.
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14. Are Lünendonk® Studies and Lünendonk® Lists independent?

Yes they are. Lünendonk® Studies and Lünendonk® Lists published within our framework as a business development organisation for topics like facility management, security services, industrial maintenance, standard software companies, IT consulting and systems integration, IT service, Business Innovation/Transformation Partners, technology consulting and engineering services, management/corporate consultancy, auditing and personnel recruitment and staffing services are conducted independently. We treat sensitive company information passed on by participating companies as strictly confidential.

Apart from the “classic” Lünendonk® Studies and Lünendonk® Lists, we also  conduct contract studies and trend studies, whose content-related conception – not the results! – is drafted according to prior agreements with the client.
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15. How are Lünendonk® Lists compiled?

Lünendonk® Lists are based on the results of an annual survey of companies which are active in any of the market segments monitored by Lünendonk & Hossenfelder GmbH: facility management, security services, industrial maintenance, standard software companies, IT consulting and systems integration, IT service, Business Innovation/Transformation Partners, technology consulting and engineering services, management/corporate consulting, auditing and personnel recruitment and staffing services. Rankings of the respective top 10, top 15 or top 25 are published for free.
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16. How are Lünendonk® Studies conducted?

The Lünendonk® Studies are based on the results of an annual survey of companies operating in any of the market segments monitored by Lünendonk & Hossenfelder GmbH.

Lünendonk® Studies provide evaluation, portrayal, comments and assessment of the results of the annual survey. They take into account all relevant participating companies, not just the top 25.

In order to interpret the results, numbers from previous years are compared and statistical figures like minimum and maximum values, weighted averages and medians are included.
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17. What has a company to do to be included on a Lünendonk® List?

Companies should contact us - info@luenendonk.de or 0700luenendonk (normal telephone charges apply!) - and meet the criteria for inclusion on one of the lists.
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18. Is there a charge for being included on a Lünendonk® List?

No, there is no charge. Participation in our surveys is completely free, as is publication of the top 25 rankings and a copy of the list for all participants.
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19. How are Lünendonk® Lists funded?

Our research is funded exclusively by the sale of Lünendonk® Studies as well as consultancy and training sessions within the market segments we monitor.
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20. What data base support Lünendonk® Studies and Lists?

The Lünendonk® Studies and Lünendonk® Lists reference company statements first and foremost. This data is collected once a year using a questionnaire. The questionnaire is sent to providers and suppliers relevant to the respective markets. Beyond that, the data is controlled for quality and plausibility by Lünendonk & Hossenfelder GmbH. These controls are based on the monitored company’s large history of data, the comprehensive archives of Lünendonk & Hossenfelder GmbH, intensive monitoring of the daily, economic and specialised press, as well as the expertise of the analysts at Lünendonk & Hossenfelder GmbH.

Missing data will be estimated in rare, exceptional cases, for example when a participating company could not or was not allowed to return a completed questionnaire upon request. Estimated data is explicitly marked as such in all Lünendonk® Studies and Lünendonk® Lists.
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21. Can Lünendonk® Lists be published in books, articles or on the internet?

Of course! Lünendonk® Lists can be published free of charge at any time, with proper referencing and unmodified. A separate copyright permission is not necessary. But we are always happy to receive a copy.
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