MARKETS

Business Consulting

Your sparring partner for the consulting market — from strategy and transformation to ESG, data-driven and independent.

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Business Consulting

Transparency for a market in transition

The consulting market is changing rapidly. Digital transformation, AI, ESG, M&A, restructuring and change management are shaping not only the issues clients are engaging with, but also how consulting firms view themselves and their business models. The lines between traditional management consulting, IT services and auditing are becoming increasingly blurred. Competition is becoming more intense – and harder to define.

Lünendonk brings clarity to the market with thorough analysis, independent surveys and precise benchmarks. We provide decision-makers with the basis for strategic orientation, smart partnerships and effective investments.

Knowledge that makes an impact – for everyone who wants to shape markets.

Our services

Research

Consulting

Knowledge that makes an impact – for everyone who wants to shape markets.

Our focus topics

In B2B service markets that are constantly evolving, it is crucial to identify relevant trends at an early stage and prepare them in a target-group-oriented way.

This is exactly where Lünendonk comes in: With studies, topic dossiers, white papers and magazines, we highlight current trends and future developments and complement our annual market analyses to create a holistic picture.

There are concepts for all studies. Focus topics are defined jointly with the study partners.

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IT-Modernisierung & Cloud-TransformationIT-Modernisierung & Cloud-Transformation
FinOps & Cloud EconomicsFinOps & Cloud Economics
CSRD Reporting & Twin TransformationCSRD Reporting & Twin Transformation
AI ScalingAI Scaling
Cyber SecurityCyber Security
Digital SovereigntyDigital Sovereignty
Digitale Transformation im MittelstandDigitale Transformation im Mittelstand
Digital Outlook: KrankenkassenDigital Outlook: Krankenkassen
Digital Outlook: EnergiewirtschaftDigital Outlook: Energiewirtschaft
Digital Outlook: InsuranceDigital Outlook: Insurance
Knowledge that makes an impact – for everyone who wants to shape markets.

Our references

With our commitment, our expertise and our personalised approach, we have earned your trust and consistently delivered exceptional results.

“Reliable data, studies with concrete recommendations for action and independent market positioning – that is why we use the Lünendonk market segment analyses and lists. The detailed survey results in particular are valuable to us.”

Iris Grewe

Partner, Regional Manager Germany, Switzerland, Austria, Singapore, BearingPoint

“To be sustainably successful as a consulting company in Germany, strong market positioning is essential. The Lünendonk list is an important indicator for this and is recognised by customers and analysts as a benchmark for one’s own market assessment.”

Dr. André Stebens

Management Board, Cassini Consulting AG

Managing Partner

Jörg Hossenfelder

Business Consulting, Auditing & Tax

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NEWS & INSIGHTS

At a Glance

Jörg Hossenfelder vor Lünendonk-Publikationen mit Youtube-Button

Tax Technology 3.0: A Reality Check for the Tax Function

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Lena Singer··0 comments

31 July 2026 – Mindelheim Tax Technology is no longer a future topic in Germany — and yet there is a significant gap between self-perception and reality. This is one of the key findings of the Lünendonk Survey 2026 “Tax Technology 3.0”, for which 84 companies — ranging from SMEs to large corporations — were…