Consulting
Your sparring partner for market perception and positioning — empirically based, with a 360-degree perspective and concrete recommendations for action.
Perception, positioning
Your market, your image. Our analysis, your positioning for success.
How is your company perceived in the marketplace? Does this match your own perception, or is there room for improvement? Our Lünendonk analyses of perception and positioning provide clear answers to these crucial questions.
Approach: Our analyses go far beyond classic customer surveys. We examine both your company’s self-perception and the external perception by customers, partners, and the market. With this 360° perspective, we derive concrete recommendations for action that help you sharpen your image, specifically increase customer satisfaction, and strengthen loyalty to your
With knowledge that works – for all who want to move markets.
We make the difference
Deep understanding of the market
Our consultants understand the impact of customer satisfaction and market positioning on your success.
Tailored solutions
Depending on how mature your positioning is, we will develop customised approaches combining workshops and empirical analyses.
Lasting impact
Our insights and actions help you stand out clearly from the competition and gain the trust of your target groups..
You make the decisions – Lünendonk provides the foundation.
Our services at a glance
Workshops: reflect on your positioning, goals and opportunities.
Empirical analyses: gain detailed insights into customer perception and market opinion.
Count on Lünendonk to help you establish sustainable and effective positioning in the relevant B2B service markets. Contact us for a personalised offer.
Senior Partner
Mario Zillmann
Digital & IT: IT Services, Data & Analytics, Digital Engineering, Digital Experience Service
Get in touch now
NEWS & INSIGHTS
At a Glance
Tax Technology 3.0: A Reality Check for the Tax Function
Read more31 July 2026 – Mindelheim Tax Technology is no longer a future topic in Germany — and yet there is a significant gap between self-perception and reality. This is one of the key findings of the Lünendonk Survey 2026 “Tax Technology 3.0”, for which 84 companies — ranging from SMEs to large corporations — were…
New Lünendonk Survey: Facility Service Providers Develop New Markets and Digitalize Operations
Read moreMarket volume grew by 2.7 percent to 68.7 billion euros in 2025 | Digital maturity in operational service is increasing | New service models expand the range of services and strengthen market resilience | New Lünendonk Survey now available
Lünendonk Ranking: Leading In-House IT Service Providers Grow Despite Economic Downturn
Read moreLeading In-House IT Service Providers Increased Revenues by an Average of 9.0 Percent in 2025 | Key Focus Areas: IT Modernization, Cyber Security, Process Automation, and AI Transformation | Lünendonk Ranking Now Available Free of Charge